Coagro Corp: What are Product Satisfaction Levels?

What most people don't know is that products are indeed rated by the satisfaction they generate on consumers.

Customers are the most important elements for a company. Yes, even though the products are relevant for your business, you need to remember that the raison d'être of your business is satisfying a need. This is the base of your operation and the reason why, at the end of the day, you are working in your particular field. But how do you measure the objective reason why your company or brand is appealing to your customers? How do you make sure to stay on top of the fulfillment of their needs? That is done through the study of product satisfaction levels within your offering.

What are product satisfaction levels?

In short, they are the levels by which any company or business, related to the selling of products and services, fulfill the needs of their consumers. These can be measured by the qualities of the product and the effect they have on the consumer's opinion or the fulfillment of their needs. The information provided by the study of this levels can help you correct some details that prevent your business to succeed.

These levels, however, are not numerical in form. While numbers can indeed measure them, it’s the empirical value of their assessment what makes them important. They are methods to allow businesses a way of ensuring they stay at the top of their game and always offer products or services to potential customers according to their feedback.

For providers and manufacturers, the product satisfaction levels are of particular importance: they are the reason why they go to a specific company. They are the reason why some users are loyal; not only for monetary benefits but also for the quality and general value of the products. But what are these levels exactly?

Core benefit: This is the top level of the product satisfaction pyramid. It implies the fulfillment of the need of your customer base and the reason why they buy your product in the first place. Identifying the core benefit can help the way in which you focus your sales and processing.
Generic qualities: Think of this as the vessel for your product. It can be the method by which you provide your customers with the element they are looking. The generic benefit is complementary to the core and is often a good 30% of the overall reason why customers acquire what you offer.
Expected element: The consideration of this benefit is key for brands to assess the characteristics expected by their customers. It requires brands to identify the benefit that their consumers are looking for in the purchase. It’s the “package” of your product, the way it is presented or showcased to appeal to customers.
Augmented qualities: These are the complementary features that make your product unique. What makes it superior to the other options? This is the core question to identify the qualities that augment its appeal in the competitive market of your particular niche.
Potential characteristics: How is your product useful to your customers outside a particular field? How could they use it to create something else? Unless it’s a personalized design or element, the potential characteristics that the product acquire to complement others are part of the overall satisfaction process of your customers.
Compliance factor: Products need to comply with a set of rules on specific fields. These, depending on the nature of the product, can be quantitative, qualitative or empirical, but the compliance to them ensure satisfaction from customers.

Ensuring that your offering satisfies the needs of whoever buys from you is a way or guaranteeing economic success for both parties in any commercial relationship. The attention you give to the characteristics of your product or service is the reason why your current and potential customers will consume over and over your brand.

Coagro Corp knows this better than anyone: they connect with their clients on a deep level and find the elements that will appeal to their needs. Experts in the commodity service work to ensure their clients acquire the best in the market, which grants personal and professional satisfaction. Contact them and expect the best service and results!